It's time to make your media kit public

I'm sure you've heard of a media kit. It's a creator's version of a resume that's sent out to potential sponsors. It's a way for brands to learn more about you, your audience, and what you have to offer. However, there's a common mistake creators make when it comes to their media kit: they wait for brands to ask for it.

Having a media kit on display for the world to see might seem daunting. Perhaps you're concerned it will make you appear too salesy, or maybe you're uncomfortable with the idea of your audience or other creators seeing your rates. I completely get it, but what if all that secrecy is holding your business back?

Whether you're a YouTuber, podcaster, writer, or Instagram influencer, here's why you should consider making your media kit public.

Making it Easier for Brands to Work with You

Keeping your media kit hidden is like a restaurant not providing menus to its customers. Sure, it might look like a nice restaurant, but if you don't know what's on offer, you'd probably walk right out.

A brand might land on your platform or website looking for a creator to partner with, but if they're unsure whether your audience matches their target audience, or if you offer sponsorships at all, they might move on to the next creator.

Through a public media kit, brands can see the various ways they can collaborate with you, gain insights into your audience demographics, and review your successful partnerships with other brands. This makes them much more likely to reach out and work with you.

Showcasing Your Professionalism

Displaying your media kit encourages you to create your own space away from social media, providing people with a hub to find you. It's a crucial step in building a robust, long-term creator business.

While other creators keep their work under wraps, having a public media kit showcases your unique style, confidence, and professional approach. This can help you stand out from the crowd.

Shifting Your Mindset

Sharing your media kit publicly isn't just about transparency; it's also a mindset shift. It's about normalizing sponsorships and proudly declaring, "I work with brands." Many creators worry about appearing less authentic to their audience when working with brands, but the opposite is true. By proudly displaying your media kit, it shows that you're serious about what you do, and you're actively seeking opportunities to improve your content. You have nothing to hide, and normalizing your work with sponsors can lead to increased viewer trust. You never know, you might even find sponsors within your own audience!

So, it's time to break free from the secrecy and let your media kit shine. But how exactly do you do it?

There are various options, but our creators are finding success with their Passionfroot page. Not only does it allow brands to see what you offer, but they can also book you directly for sponsorships, making for an even smoother workflow. Share your Passionfroot page as a link in your bio, on your social media platforms, in your newsletter, and on your website.

So, go ahead! Open the doors to your creative business and let more sponsors in!

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Stay passionate,

Akta