🔍 Find more sponsors

In an ideal world, brands would knock on your door with sponsorship opportunities. This might be the case for creators with millions of followers, but most creators looking to build a consistent income stream need a more proactive approach.

Setting up a Passionfroot page can help brands find you, but you can also take the lead in your business by finding them.

Here are 3 simple steps to secure more sponsorships, irrespective of your audience size:

1. Make a list of brands you could work with. Make your list intentional by considering the brand’s target audience and how it aligns with your own. You can find potential partners in numerous ways:

• Think about products and services you already use or recommend.

• Search for companies within your industry or niche.

• Ask your audience if they have any recommendations.

• Find out what products and services your audience already uses.

• Find creators in a niche similar to yours and see who has sponsored them.

2. Find the right person to contact. Most creators make the mistake of reaching out to brand accounts via their DMs on social media. These messages usually get lost because they don't reach the right person. It’s worth remembering that companies have an entire team behind them, so you want your message to land in the inbox of the person who makes key decisions about sponsorships. Use the company’s website or LinkedIn page to look for people involved in growth and marketing. Since part of this person’s job is to look for creators to work with, you’ll save them time and improve your chances of a successful collaboration.

3. Once you have a list of potential sponsors and their contact details, it's time to reach out to them. Make sure you personalise your pitch to each sponsor with key details, such as:

• The benefits of them sponsoring you, e.g. access to a targeted audience, increased brand awareness, the opportunity to align with a trusted creator

• How your audience overlaps with their target customer

• Statistics or data to support your claims

• Previous case studies to show your credibility when working with brands

• Links to specific content you’ve created that might be relevant to them

• Screenshots of comments from your audience to showcase your value

• What you want to offer e.g. a competitive packages with multiple slots at a reduced price.

With the right approach and persistence, you can build a sustainable revenue stream with sponsorships. Knock on the doors of brands and offer them something they can’t say no to.

Integrating products into your content in an organic way can help you sell more. Here are 3 creators who are successfully doing this.

Oliur made $20,000 in one month from digital products. He shares everything he knows about selling them in this video.

Here's a breakdown of YouTube Shorts, from how long they should be to which engagement metrics matter most.

What it takes to succeed in the podcast industry

Many creators go on to start successful podcasts: Ali Abdaal created Deep Dive, Emma Chamberlain created Anything Goes and GKBarry created Saving Grace. Should you start a podcast, too? I spoke to Arielle Nissenblatt about what it takes to create a great podcast and how to build a community with your audience.

Connecting with your audience as a creator

There's a playbook for how to grow online as a creator, but what if you're not a fan of growth hacks? In our latest podcast episode, I spoke to Khe Hy about:

• Connecting with an audience

• Ignoring online hate

• Being an authentic creator

What are your best tips for finding sponsors to work with? I'd love to know!

Stay passionate,

Akta